Zac Johnson's Portfolio
Experienced in content creation, social media management, PR, and digital design. Skilled in driving growth and enhancing brand visibility with Adobe Suite, Canva, and Final Cut Pro.
About Me
Hi, I’m Zac Johnson — a marketing and communications strategist with a passion for storytelling, brand building, and audience engagement. I’ve led campaigns across B2B and B2C industries, working at the intersection of social media, public relations, content creation, and digital design.
From launching viral videos and managing influencer partnerships to ghostwriting for executives and securing media coverage, I help brands connect with the right audiences in meaningful ways.
What I Do:
- Social Media Strategy – I craft content strategies that grow communities and drive engagement across LinkedIn, Instagram, TikTok, Facebook, and YouTube.
- Content Creation – From videos and graphics to web copy and blog posts, I create compelling content that brings ideas to life.
- Public Relations – I write press releases, build media relationships, and secure meaningful coverage that elevates brand visibility.
- Digital Design – Using Adobe Creative Suite, Canva, and Final Cut Pro, I design assets that are polished, professional, and platform-optimized.
- Executive & Thought Leadership – I ghostwrite LinkedIn posts and bylines that amplify personal brands and thought leadership.
Skills & Tools Utilized:
- Adobe Photoshop, Illustrator, Premiere Pro
- Canva, Final Cut Pro, CapCut
- Sprout Social, Meta Ads, LinkedIn Campaign Manager
- SEO Tools (Ahrefs, SEMrush), Google Analytics
- MuckRack, Asana, Notion, TrelloInspiration Behind Best Daily Drivers
Featured Work
Edge – Global Social Media & Talent Branding
At Edge, a remote hiring platform for healthcare and insurance practices, I led global social media strategy targeting both B2B clients and international talent. I grew Instagram by 60K+ followers in 6 months, launched influencer campaigns in Pakistan and Peru, and created a weekly executive content program on LinkedIn. I also led social video production, managed a global content team, and prepared quarterly performance reviews to align social metrics with business growth goals.
Weave – B2B Social & PR Strategy
For this health-tech platform, I led LinkedIn strategy and executive thought leadership, increasing engagement by 125% in 6 months. I ghostwrote 50+ executive posts, built toolkits for internal teams, created short-form video assets, and distributed 50+ press releases via MuckRack—boosting campaign CTR and media reach.
Best Daily Drivers – Founder & Content Creator
I launched and built a car review platform reaching thousands of monthly readers. My SEO-driven content strategy helped increase visibility in Google search, while TikTok videos attracted a growing audience of auto enthusiasts. I also write previews syndicated by J.D. Power.
Barty Books – Storytelling & Regional PR
Led the storytelling and media strategy for Barty Books, a legacy children’s publishing project. I secured earned media placements in The Statesman Journal and Corvallis Gazette-Times by highlighting the story behind the brand. This campaign combined community connection with mission-focused content.
Inspiration Behind Best Daily Drivers:
Three British men changed my life.
Like many people, Top Gear offered me hours of entertainment, laughs, tears, and quotable lines. I remember the first time I watched an episode and saw them laugh, talk about cars, and do some of the most outrageous challenges, and I realized that is what I wanted to do with my life. What I didn't know was how hard it would be to get there.
I've been chasing the automotive journalist dream for over a decade and a half now, searching for ways to express my passion for cars and car culture. Best Daily Drivers is the result.
It isn't always easy dealing with dyslexia, a full-time job, a new baby, and a cross-country move. But I have been so lucky to do what I love.
For the last few months, I've had the incredible opportunity to write previews for J.D. Power, thanks to connections I made during my final semester at the University of Utah. I've learned lessons, made mistakes, and experienced all the other cliches you can think of.
I am incredibly lucky to do what I do now, and I can't wait to see what lies ahead for my journey.
Below are some of the articles I have written for J.D. Power. Give them a read!
2025 Rivian R1S Preview
Rivian's flagship electric SUV, the 2025 R1S, might look the same as it did before, but it sits on a new platform and features notable improvements to its technology, performance, and range.
In addition, two new premium Ascend trim levels enhance the R1S lineup, bringing the total to five. Buyers can choose from the R1S Adventure Dual Standard, R1S Adventure Dual Large, R1S Adventure Dual Max, R1S Ascend Tri Max, and R1S Quad Max. You can also select between three battery pack options, with the Max battery supplying an estimated 420-mile range.
Read the full review here.
2025 Rivian R1T Preview
The new 2025 Rivian R1T may look nearly identical to its predecessor, but the automaker builds the next-generation electric pickup truck on what it says is a new platform, giving it significant technological, performance, and range improvements.
Rivian offers the new 2025 R1T in five trim levels, including two new premium Ascend trims. The lineup includes the R1T Adventure Dual Standard, R1T Adventure Dual Large, R1T Adventure Dual Max, R1T Ascend Tri-Max, and R1T Quad Max. The number of electric motors, horsepower figures, and estimated range vary depending on the trim and battery pack.
Read the full preview here.
2025 BMW 3 Series Preview
The refreshed 2025 BMW 3 Series is the latest iteration of the German luxury sport automaker’s iconic premium sedan. It is adored worldwide by driving enthusiasts who appreciate the added flexibility of its four-door body style.
The updated 3 Series comes exclusively in a four-door body style and is available in four trim levels: 330i, 330i xDrive, M340i, and M340i xDrive. Each uses mild-hybrid (MHEV) engine technology to aid responsiveness and drivability. Rear-wheel drive (RWD) comes standard on the 330i and M340i, while the xDrive-equipped cars feature BMW’s all-wheel-drive (AWD) system.
Read the full review here.
2025 BMW M3 Preview
BMW's racing heritage is on full display in the 2025 BMW M3's look and feel. Additionally, all-wheel-drive (AWD) versions of the iconic four-door sport sedan receive 20 more horsepower, improving the car's zero-to-60-mph time to a claimed 3.8 seconds with the automatic transmission.
The new M3 has three trim levels: M3, M3 Competition, and M3 Competition with M xDrive. Powering the M3 is a twin-turbocharged 3.0-liter six-cylinder engine mated with either a six-speed manual or eight-speed automatic transmission. Rear-wheel drive (RWD) is standard for the M3 and M3 Competition; the M3 Competition with M xDrive utilizes BMW's AWD system.
Read the full preview here.
2025 Kia Sorento Hybrid and Plug-in Hybrid Preview
The refreshed Kia Sorento's electrified versions are here, available as either a hybrid (HEV) or a plug-in hybrid electric vehicle (PHEV). Regardless of your choice, the new 2025 Kia Sorento Hybrid and Sorento PHEV offer three rows of seats, a high-tech cabin, and excellent fuel economy.
The electrified 2025 Kia Sorento is available in two trim levels: EX and SX Prestige. A turbocharged 1.6-liter gas engine coupled with an electric motor powers both the HEV and PHEV versions of the new Sorento; the additional power and range the paired electric motor provides vary depending on which version you choose.
Read the full preview here.
2025 Mercedes-Benz G-Class Preview
Not every off-road SUV has an opulent cabin, but the iconic 2025 Mercedes-Benz G-Class proves why that's all right—and why it's OK to settle for less if you want to do some overlanding.
The Mercedes G-Class, or Geländewagen, as it’s affectionately known, offers an extravagant interior and three trim levels, each with standard all-wheel drive (AWD) and different powertrain options.
A turbocharged 3.0-liter inline six-cylinder engine powers the base G 550, while a sporty twin-turbo 4.0-liter V8 engine goes in the AMG G 63. Four electric motors power the G 580 with EQ technology.
Read the full review here.
2025 Kia K4 Preview
Kia has announced an all-new compact sedan, the K4, which replaces the Forte in 2025. The 2025 Kia K4 adopts the design elements that are increasingly evident in the Korean automaker's latest cars and SUVs.
The new K4's design vastly differs from the outgoing Forte, offering a fastback-style silhouette, smaller grille, T-shaped headlights, and L-shaped taillights. Inside, the look is clean and minimalistic, with a sizeable multi-information screen spanning more than half the dashboard.
The K4’s drivetrain options are similar to those in the outgoing Forte, including a 2.0-liter four-cylinder and a turbocharged 1.6-liter four-cylinder engine. The new K4 will be available in five trim levels: LX, LXS, EX, GT-Line, and GT-Line Turbo.
Read the full preview here.